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More than 800 million emoji messages were sent in June 2016, up from 145 million in June 2015.

Conversion rates associated with emoji messaging campaigns have increased 135% since June 2015.

More than 64% of people like or love emojis, compared to only 6% who dislike or hate them.

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The Appboy Emoji Study

Emojis have seeped into mainstream culture the world over: becoming a regular feature in SMS and messaging app conversations; inspiring an upcoming big budget Hollywood movie; even infiltrating works of classic literature. And as emojis become a fixture in our day to day lives, brands are beginning to take serious notice.

New research on emoji use conducted by Appboy has found that marketers are seeing stronger results from messaging campaigns that include emojis even as the number of emoji marketing campaigns continues to rise. Additionally, Appboy used Pollfish to conduct a poll of more than 500 people and found widespread positive sentiments toward emojis and their use by brands. Download our free emoji report for a deep dive!

Emojis Are Blowing Up

Emojis Are Blowing Up

The Rise and Rise of Emoji Marketing

The Appboy Emoji Study

New research on emoji use conducted by Appboy has found that marketers are seeing stronger results from messaging campaigns that include emojis even as the number of emoji marketing campaigns continues to rise. Additionally, Appboy used Pollfish to conduct a poll of more than 500 people and found widespread positive sentiments toward emojis and their use by brands. Download our free emoji report for a deep dive!

The Rise and Rise of Emoji Marketing

Since June 2015, the open rates for iOS and Android push notifications containing emojis have increased by 210% and 1,063%, respectively, year over year.

Check out sample stats below!