As a mobile-first company, we know a thing (or two) about helping marketers better engage with customers on mobile while seeing scalable business impact in the process. Our free four-week email course will give you the essentials for building an effective mobile marketing strategy from scratch. Scroll down to learn more.
Build an Effective Mobile Marketing Strategy From Scratch
As a mobile-first company, we know a thing (or two) about helping marketers better engage with customers on mobile while seeing scalable business impact in the process. Our free four-week email course will give you the essentials for building an effective mobile marketing strategy from scratch. Scroll down to learn more.
The free mobile marketing course designed with your customers and ROI in mind
Ready to get started?
Ready to get started?
Define what a loyal, active, inactive, and lapsing customer looks like for your brand.
Lifecycle Stage Worksheet
Plan and visualize the branching of your campaigns and messaging.
Campaign Tree Worksheet
Outline your goals and the tactics you'll use to achieve them and track progress.
Goals Spreadsheet
Testing Spreadsheet
Document all your various tests in one spreadsheet.
Get segmentation ideas with our cheat sheet of filters.
Segmentation Cheat Sheet
Growth Hack Cheat Sheet
Grow your customer base with 10 surefire growth hacks.
The Worksheets
Lesson 1: Understand Customers
Learn how to use essential data to understand customers and their lifecycle behaviors.
Lesson 3: Segmentation
Learn how to create laser-focused segments with a two-pillar framework, as well as map segments to lifecycle stages.
Lesson 5: Campaigns
Learn five essential campaign types and three content tips for creating engaging campaigns.
Lesson 7: Measuring Success & Driving Growth
Learn how to think about success and ten hacks you can use to drive growth for your brand.
Lesson 2: Goal-Setting
Learn how to set your mobile marketing goals, tactics to reach your goals, and metrics to track.
Lesson 4: Marketing Channels
Learn how to use the four major mobile marketing channels in a comprehensive multichannel marketing strategy.
Lesson 6: Testing Your Way to Success
Learn the differences between two testing methodologies and what to test to find opportunities for growth.
Lesson 8: The RFP Process
Learn how to vet mobile marketing platforms and choose the right technology partner to help you succeed.
Lesson 1: Understand Customers
Learn how to use essential data to understand customers and their lifecycle behaviors.
Lesson 2: Goal-Setting
Learn how to set your mobile marketing goals, tactics to reach your goals, and metrics to track.
Lesson 3: Segmentation
Learn how to create laser-focused segments with a two-pillar framework, as well as map segments to lifecycle stages.
Lesson 4: Marketing Channels
Learn how to use the four major mobile marketing channels in a comprehensive multichannel marketing strategy.
Lesson 5: Campaigns
Learn five essential campaign types and three content tips for creating engaging campaigns.
Lesson 6: Testing Your Way to Success
Learn the differences between two testing methodologies and what to test to find opportunities for growth.
Lesson 7: Measuring Success & Driving Growth
Learn how to think about success and ten hacks you can use to drive growth for your brand.
Lesson 8: The RFP Process
Learn how to vet mobile marketing platforms and choose the right technology partner to help you succeed.
The Lessons
8 Lessons, 6 Worksheets, 10 Growth Hacks, Tons of Actionable Advice
The free mobile marketing course designed with your customers and ROI in mind
Build an Effective Mobile Marketing Strategy From Scratch