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What the news from Apple's September 7th briefing means for your marketing and overall customer experience

What top brands have seen work in existing rich messaging channels - like creative experiences within Android push notifications, in-app messages, and emails - that can transfer to new channels like the iOS 10 notification center update

How to combine channels like push notifications to pull users into your existing in-app and website experiences to engage them

Reactions to other recent technology news

During the session, you'll learn:

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Technology Briefing:
News Recap, Data & Trends, and Best Practices for Reacting to the Latest Tech News

Watch on demand Appboy's head of marketing, Marissa Aydlett, and head of product, Kevin Wang, for a technology briefing on iOS 10 and other news to discuss the benefits, the best practices, and what marketing action should be taken to ensure you're creating a great user experience with the messaging channels at your disposal.

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Next Session: Tuesday, August 16th at Noon ET, 5pm BST

Marissa's expertise centers on growing exceptional marketing teams that drive results. As Vice President of Marketing, Marissa guides Appboy in delivering tangible ROI for its customers, shapes the company's market position to further increase brand awareness and builds strategic initiatives that support the next phase of Appboy's exceptional growth.

Marissa Aydlett, Vice President of Marketing

Kevin Wang, Vice President of Product

Kevin Wang heads the product management team at Appboy. In addition to building products and sniffing out the next big opportunities in marketing tech, Kevin enjoys skiing, playing guitar, and watching every nature documentary he can find.

Speakers

Technology Briefing: News Recap, Data & Trends, and Best Practices for Reacting to the Latest Tech News

Marissa Aydlett, Vice President of Marketing

Marissa's expertise centers on growing exceptional marketing teams that drive results. As Vice President of Marketing, Marissa guides Appboy in delivering tangible ROI for its customers, shapes the company's market position to further increase brand awareness and builds strategic initiatives that support the next phase of Appboy's exceptional growth.

Kevin Wang heads the product management team at Appboy. In addition to building products and sniffing out the next big opportunities in marketing tech, Kevin enjoys skiing, playing guitar, and watching every nature documentary he can find.

Kevin Wang, Vice President of Product

Thursday, September 8, 2016 at 12:30pm ET

During the session, you'll learn:

What the news from Apple's September 7th briefing means for your marketing and overall customer experience

What top brands have seen work in existing rich messaging channels - like creative experiences within Android push notifications, in-app messages, and emails - that can transfer to new channels like the iOS 10 notification center update

How to combine channels like push notifications to pull users into your existing in-app and website experiences to engage them

Reactions to other recent technology news

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