Understand current app retention rates

Break down retention rates across Android, iOS, and across major industries

Learn five steps you can take to significantly increase your app retention rates

 

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5 Ways to Beat Today’s Soul-Crushing App Retention Odds

Right now, the average app loses 75% of its new customers by the day after first use (and more than 95% after three months). That kind of churn isn’t sustainable, but poor retention isn’t inevitable—it’s what happens when a brand doesn’t have an effective mobile marketing retention strategy.

Get the details on current app retention trends and learn best practices for retaining more of your app users right from the start at our “5 Ways to Beat Today’s Soul-Crushing App Retention Odds” online discussion, part of the Relate Live series of digital events.

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Next Session: Tuesday, August 16th at Noon ET, 5pm BST

During the session, you'll learn:

Todd serves as the lead writer for Relate, the digital magazine for marketers from Appboy, and has written extensively about user retention, martech, customer messaging, and emerging technologies.

Todd Grennan, Senior Content Producer, Appboy

Jesse Tao, Senior Manager of Business Intelligence, Appboy

Jesse oversees Appboy’s business intelligence operations, conducting research into short- and long-term trends in customer engagement and retention, messaging trends, and other mobile-focused topics.

Speakers

5 Ways to Beat Today’s Soul-Crushing App Retention Odds

Todd Grennan, Senior Content Producer, Appboy

Todd serves as the lead writer for Relate, the digital magazine for marketers from Appboy, and has written extensively about user retention, martech, customer messaging, and emerging technologies.

Jesse oversees Appboy’s business intelligence operations, conducting research into short- and long-term trends in customer engagement and retention, messaging trends, and other mobile-focused topics.

Jesse Tao, Senior Manager of Business Intelligence, Appboy

WATCH ON DEMAND