Push notification opt-in, direct open, and total open rates

Day by day user retention rates

App user average monthly sessions

To get the most out of your mobile marketing, you need to know how the results you’re seeing measure up to the rest of your industry and the mobile space as a whole. With Digits, Appboy’s new mobile marketing benchmarks report, we’ve drawn on data from more than 500 apps and 6.5 billion push notifications to provide a truly comprehensive look at today’s mobile marketing landscape. Dig into engagement and messaging benchmarks by vertical, OS, and more, and see where you stand. In this report, you'll get:

See How Well You're Doing Against the Rest of Your Industry

YOUR MARKETING, BETTER.

Digits Volume 1, Fall 2016 Mobile Marketing Benchmarks Report
See How Well You're Doing Against the Rest of Your Indusry

Mobile engagement and messaging benchmarks from more than 500 apps by vertical, OS, and more.